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Magma Heartbeat (マグマの鼓動) Pokemon Trademark: Entei Set Rumors Explained

Magma Heartbeat (マグマの鼓動) Pokemon Trademark: Entei Set Rumors Explained

Magma Heartbeat Pokemon (マグマの鼓動, a working English translation; no official English name exists) is one of four Japanese trademark applications reported on October 29, 2026 by fan sites (premium.gamepedia.jp, PokeGuardian, PokeBeach). Not announced by The Pokémon Company. When we searched J-PlatPat, the Japan Patent Office database, on October 29, 2026, the filings had not yet appeared; the March 2026 Hadou Seeker filing (商願2026-021914, filed March 2, 2026) is visible and still shows as a pending application.

The name is being read by collectors as a pointer to Entei, the fire member of the legendary beast trio. That reading is a community reading, strengthened by the three Pokémon appearing in the official ex★ video of August 31, 2026 — not confirmed by anyone at The Pokémon Company. This article separates three layers: what was reported, what is official, and what is speculation, and it labels each one where it appears.

If the reading is right, Entei collectors would compare any new Entei card with the Entei prints that already exist, so the middle of the article benchmarks against verified Japanese prints. We list Japanese boxes and graded singles from Tokyo; none of the four names is a product yet, so there is nothing to list. For the other marks, see the round-up of all four trademarks.

Key Takeaways
  • Reported: マグマの鼓動 is one of four marks reported on October 29, 2026; the product type, set code, price and date are all unknown.
  • Official: ex★ is a series logo shown on August 31, 2026. No release date, product, price or set code is announced.
  • Speculation: the Entei link is a community reading. The Hadou Seeker mark was filed on March 2, 2026 and the set is dated Friday, November 27, 2026, which shows how long a filing can precede a release.
  • Timing: the eight verified precedents ran from about five to thirteen months, so a projection from October 29, 2026 points to spring to summer 2027, not to a fixed month.
4
Marks reported

Class 28
Reported class (games and toys)

Mar 2 → Nov 27
Hadou Seeker filing-to-release

0
Official ex★ products announced

Facts are as of October 29, 2026. English names are working translations. USD figures convert at ¥154/USD, approximate.

Fan concept art of Entei generated for this article — not an official card or product
Fan concept art of Entei generated for this article (GPT image model) — not an official card or product

What Was Reported on October 29, 2026

premium.gamepedia.jp published a report dated Thursday, October 29, 2026 naming four marks and the three applicant companies: 任天堂株式会社, 株式会社クリーチャーズ and 株式会社ゲームフリーク. PokeGuardian published its own report on October 29, 2026 (00:23) and describes the marks as registered in Class 28, “games, toys and playthings.” PokeBeach reported the three pack-style names. Neither premium.gamepedia.jp nor PokeGuardian gives an application number or a filing date.

Japanese mark Romanization Working English translation (unofficial) Reported by
マグマの鼓動 Maguma no Kodō Magma Heartbeat (PokeBeach) / “The Pulse of Magma” (PokeGuardian) premium.gamepedia.jp, PokeGuardian, PokeBeach
イナズマの衝撃 Inazuma no Shōgeki Lightning Impact (PokeBeach) / “The Impact of Lightning” (PokeGuardian) same three outlets
オーロラの波紋 Ōrora no Hamon Aurora Ripples (PokeBeach) / “The Ripples of the Aurora” (PokeGuardian) same three outlets
バトルスタートデッキ Batoru Sutāto Dekki Battle Start Deck premium.gamepedia.jp, PokeGuardian

The headline of the premium.gamepedia.jp piece says the names were 商標登録 (registered as trademarks), and PokeGuardian uses the word “registered.” Our own wording is narrower: these are trademark filings reported on October 29, 2026. The next section explains why.

鼓動 means heartbeat or pulse, which is why PokeBeach writes “Magma Heartbeat” and PokeGuardian writes “The Pulse of Magma.” Both are renderings by outlets, not an announced English name. The class is reported as Class 28; the class of the four new marks is not something we could verify ourselves, so treat it as the outlets’ statement, consistent with the class used for earlier set-name filings.

PokeBeach’s reading is that the three pack-style names “obviously reference Entei, Suicune, and Raikou” and will headline the upcoming ex★ series. That is the outlet’s inference. premium.gamepedia.jp speculates along the same lines and adds guesses of its own: first ex★ packs in 2027, a possible simultaneous release of three packs, and Battle Start Deck as beginner decks. Those are their guesses, listed here so you can weigh them; they are not findings.

What a Japanese Trademark Filing Does and Does Not Tell You

On October 29, 2026 we looked up the four names in J-PlatPat (商標検索, the application and registration information view), with the Hadou Seeker mark as a comparison.

Search term What the database showed on October 29, 2026
マグマの鼓動 No entry visible
All four names together No entry visible
ハドウシーカー (comparison) 商願2026-021914, standard-character mark, Class 28, applicant 任天堂株式会社 他 (and others), filed March 2, 2026, no registration date, status 係属-出願-審査待ち (pending, awaiting examination)

Two readings follow, and both are ours. First, the four names had not yet appeared on that date. J-PlatPat indexes new applications with a lag of days to weeks, so their absence is not evidence against the reports. Second, the Hadou Seeker mark is the useful comparison: it was filed on March 2, 2026, fan sites reported it on March 10, 2026, and it is still an unregistered pending application, even though the product itself has an official release date of Friday, November 27, 2026 (official product page). A fan-site headline that says 商標登録 therefore usually reflects a newly visible application, not a granted registration.

What the filing does tell you

  • The companies behind the Pokémon TCG applied for a name, reported as Class 28 (games and toys).
  • In the comparable Hadou Seeker record the applicant line reads 任天堂株式会社 他, consistent with the joint Nintendo, Creatures and Game Freak pattern the outlets describe for the new marks.
  • Earlier set names have appeared as filings months before the products went on sale (see the precedents table below).

What it does not tell you

  • Whether マグマの鼓動 is an expansion pack, a high-class pack or a deck.
  • Which Pokémon are on the cards, how many cards there are, and what the price is.
  • Which month it releases, or whether it is part of ex★.
  • Whether any English-language release exists.

The ex★ logo and the trademark reports are two separate pieces of news. No official statement links them.

Why Collectors Read “Magma” as Entei

The reading rests on two things: the words and the video. Magma suggests fire, and Entei is the fire member of the Entei, Raikou and Suicune trio; lightning and aurora then map to Raikou and Suicune. That mapping is a community reading of the three names. What strengthens it is the official ex★ video of August 31, 2026.

The official facts are short. On Monday, August 31, 2026, pokemon-card.com published a news entry saying that a new series logo drawn as 「ex★(イーエックススター)」 had appeared in the Pokémon TCG video played at the closing ceremony of the Pokémon World Championships 2026 in San Francisco. The entry names one card, メガルカリオZex, and asks readers to wait for further news. GAME Watch (August 31, 2026) reports that the video also showed Suicune, Entei and Raikou and several MA cards, and Dengeki Online reports that the three appeared at the end of the video as the ex★ logo was revealed.

The official @Pokemon_cojp account posted on August 31, 2026 asking viewers to notice 「ライコウたち」 (Raikou and the others) who appeared with the ex★ logo. That wording is the strongest official pointer to the three Pokémon in the video. It still names no product, no set and no date.

The official video itself:

Official Pokémon TCG ex★ reveal video (Pokémon official YouTube channel)

Our ex★ announcement article covers the video card by card. The MA rarity shown in it is an existing official rarity introduced with MEGA Dream ex (Friday, November 28, 2025); the ex★ video showed four new MA cards, so the rarity was not created for ex★.

The naming precedent: Legendary Heartbeat

鼓動 has been used in a set name before. The 2020 Japanese expansion 伝説の鼓動 (S3a) is called “Legendary Heartbeat” in English fan coverage, and PokeBeach used that name in 2020. Bulbapedia notes that no official English name exists for that set and that the name in use is a fan translation. “Magma Heartbeat” follows the same convention, which is why we call it a working translation. Bulbapedia gives the Japanese release of S3a as Friday, July 10, 2020.

Nothing official says that マグマの鼓動 will feature Entei. If the reading is right, the question for Entei collectors is how a new Entei would compare with the Entei prints that already exist. That is the next section.

Entei’s Recent Japanese Prints to Benchmark Against

These are the Entei prints we have verified, taken from the official card database and from our own listings. The list is not claimed to be exhaustive. We have verified no modern エンテイex card; the Entei EX print we have verified is エンテイEX from BW4 (2012). Any new Entei in 2027 would be compared with cards like the ones below.

Entei V SAR 213/172 VSTAR Universe (S12a) Japanese Pokemon card
Entei V SAR 213/172, VSTAR Universe (S12a)
卡牌 Set and number Detail Our store
エンテイ MEGAドリームex (M2a) 020/193, released Friday, November 28, 2025 HP140, illustrated by Kazumasa Yasukuni; rarity not shown in the source No listing referenced here
エンテイV VSTARユニバース (S12a) 019/172, 2022 HP230, illustrated by PLANETA Mochizuki; RR No listing referenced here
Entei V SAR VSTAR Universe (S12a) 213/172 SAR; shown above PSA 10 back order at ¥15,525 (~$101)
Entei Bandit Ring (XY7) 015/081 Older print; shown below No listing referenced here
Entei The Best of XY (XY 011/171), 高級卡包 Graded copy PSA 10 currently listed at ¥41,088 (~$267)
Entei LV.24 Old Back neo Premium File 3 (PRMF-3 No.244) Old-back print PSA 10 back order at ¥66,340 (~$431)
Entei PokePark Premium File “Blue Sheet” (PCG 001/009) Promotional file print PSA 10 back order at ¥239,200 (~$1,553)

A PSA 10 back order means a PSA 10 copy is offered at the linked price and sourced to order; the product page shows the current terms. The XY 011/171 copy is a separate, visible listing.

Entei 015/081 Bandit Ring (XY7) Japanese Pokemon card
Entei 015/081, Bandit Ring (XY7)

For a longer print-by-print history, see our Entei cards guide, the legendary beasts guide and the Entei V PSA 10 article.

On the sealed side, we currently list the box for Storm Emeralda (M6), released Friday, July 31, 2026 (official product page). It is a reference point for a current Japanese box in our store; it is not a Magma Heartbeat product and carries no information about one.

M6 Storm Emeralda Japanese Pokemon booster box
M6 Storm Emeralda booster box, Japanese
為本文精選PSA10 Entei [XY 011/171](高級卡包 "The Best of XY")
¥41,088僅剩少量PSA 10
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Trademark-to-Release Precedents

Trademark reports have preceded official releases before. The table lists eight verified pairs, using the trademark-report date from premium.gamepedia.jp and the release date from the official pokemon-card.com product page. The gap is counted from the report date.

系列 Trademark reported Official release (official product page) Gap
テラスタルフェスex (SV8a) June 5, 2024 Friday, December 6, 2024 about 6.0 months
バトルパートナーズ (SV9) July 31, 2024 Friday, January 24, 2025 about 5.8 months
熱風のアリーナ (SV9a) September 2, 2024 Friday, March 14, 2025 about 6.3 months
ブラックボルト / ホワイトフレア (SV11B/W) September 2, 2024 Friday, June 6, 2025 about 9.1 months
ロケット団の栄光 (SV10) June 5, 2024 Friday, April 18, 2025 about 10.4 months
MEGAドリームex (M2a) June 27, 2025 Friday, November 28, 2025 about 5.1 months
ストームエメラルダ (M6) June 24, 2025 Friday, July 31, 2026 about 13.2 months
ハドウシーカー (M7) March 10, 2026 (filed March 2, 2026) Friday, November 27, 2026 about 8.6 months
Hadou Seeker (M7) pack art from the official pokemon-card.com product page
Hadou Seeker (M7) pack art, official product page — the most recent pair in the table

Across these eight pairs the gap runs from about five months to about thirteen, with a median of about seven and a half. This is a record of eight cases, not a rule. Applied to an October 29, 2026 report, five months lands in late March 2027 and the median in mid-June 2027. That points to spring to summer 2027, and it is a projection, never a month stated as fact.

premium.gamepedia.jp discusses January 2027 or April 2027 for the packs. A January 2027 release would be about three months after the report, which is shorter than any verified case in the table. April 2027 sits inside the verified range.

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One more date belongs in the picture. MEGA×MEGA Parade is reported by PokeBeach (August 25, 2026) for Friday, February 19, 2027; it is not on the official site as of October 29, 2026, so we do not count it as a verified pair. Our 2027 release schedule tracker keeps each date with its status, and the Aura Seeker release date guide follows the Hadou Seeker record.

What Is Known and What Is Unknown

商品 Status Detail
Four marks including マグマの鼓動 Reported premium.gamepedia.jp, PokeGuardian and PokeBeach, October 29, 2026
Visible in J-PlatPat Not yet visible On October 29, 2026; the Hadou Seeker filing is visible and pending
ex★ logo, Mega Lucario Z ex, four MA cards, three beasts on screen Official Video of August 31, 2026; pokemon-card.com news entry
「ライコウたち」 post Official @Pokemon_cojp, August 31, 2026; names no product
マグマの鼓動 means Entei Community reading PokeBeach and premium.gamepedia.jp inference; not confirmed
Marks belong to ex★ Speculation No official link
Three packs released together Speculation premium.gamepedia.jp
Product type, set code, card count, price Unknown No source gives any of them
Release month Unknown Precedents point to spring to summer 2027 as a projection
Any Entei card in the set Unknown No card list exists
English-language release Unknown No official English name or announcement
Official product page None pokemon-card.com lists no entry for the four names or for any ex★ product as of October 29, 2026

If the official side publishes a product page, a news entry that names the product or a card list, the rows above are the ones that would change. Until then, the Entei link stays a reading and the timing stays a projection.

Where to Buy Japanese Entei Cards and Mega-Era Boxes (Currently Listed)

None of the four names is a product yet, so there is nothing to list. What we currently list from Tokyo:

The set listing pages show the cards of each set with official images: the S12a VSTAR Universe card list (the Entei V and Entei V SAR above are in this set), the M6 Storm Emeralda card list and the Mega-era card list hub. Sourcing requests for a specific Entei card go through 快速訂購.

For the Raikou side of the same reading, see the Lightning Impact (イナズマの衝撃) article; for all four marks side by side, see the round-up.

常見問題

Is Magma Heartbeat an announced Pokemon set?

No. マグマの鼓動 is a Japanese trademark application reported on October 29, 2026 by premium.gamepedia.jp, PokeGuardian and PokeBeach. The Pokémon Company has not announced a product, a set code, a price or a release date under that name.

What does マグマの鼓動 mean in English?

鼓動 means heartbeat or pulse, so PokeBeach writes Magma Heartbeat and PokeGuardian writes The Pulse of Magma. Both are working translations; no official English name exists.

Is Magma Heartbeat an Entei set?

That is a community reading, not a confirmed fact. Magma suggests fire, and Entei, Raikou and Suicune all appeared in the official ex★ video of August 31, 2026, but no official source links the trademark to Entei or to ex★.

When could Magma Heartbeat release?

No date exists. In eight verified precedents the gap from trademark report to release ran from about five to thirteen months, median about seven and a half, which projects to spring to summer 2027 from an October 29, 2026 report. premium.gamepedia.jp discusses January 2027 or April 2027 for the packs; January would be shorter than any verified case.

Does a trademark filing guarantee a product?

No. A filing shows that a name was applied for. It does not state the product type, the contents or the date. The Hadou Seeker mark, filed on March 2, 2026, is still a pending application while its set has an official release date of Friday, November 27, 2026.

Does the store list a Magma Heartbeat product?

None of the four names is a product yet, so there is nothing to list. We currently list the M6 Storm Emeralda booster box at Sealed ¥8,926 (~$58) / No Shrink ¥8,853 (~$57), and sourcing requests for specific Entei cards go through 快速訂購.

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