You will not find this card in a booster pack. Pikachu-GX 393/SM-P (update: currently sold out — restock requests via Quick Order) never went through a pack-opening moment at all — it went out over a shop counter, folded into a shopping bag alongside a T-shirt.
That distribution method is the whole story of this card. It is a Japanese promo tied to a single retail collaboration that ran for a matter of weeks in 2019, and the way it reached collectors shapes everything about how you identify it, what its English counterpart looks like, and why a PSA 10 copy is worth a closer look. This guide covers the card itself, the BEAMS collaboration that produced it, its English equivalent, and where it sits next to other Japanese Pikachu promos we handle. For the wider SM-P promo line, see our SM-P Promotional cards guide.
Pikachu-GX 393/SM-P carries a printed “BEAMS EXCLUSIVE” logo and was given away in Japan through the BEAMS × Pokémon Card Game collaboration in August 2019 — it was never sold as a standalone SKU. Its English counterpart is SM Black Star Promo SM232. A PSA 10 graded copy is currently listed at ¥122,320 (~$769 at ¥159/USD) (update: currently sold out — restock requests via Quick Order).
Card and distribution facts sourced from Limitless TCG and Bulbapedia. Currency conversions in this article use ¥159/USD (September 2026).
What Is the Pikachu GX BEAMS Exclusive (393/SM-P)?
Pikachu-GX is a Lightning-type card with 160 HP, carrying the attack “こうそくいどう” (Quick Move, 20 damage) and the GX attack “ブレイクテールGX” (Break Tail GX, 100 damage). The card face carries a printed “BEAMS EXCLUSIVE” logo, and the illustration is credited to aky CG Works. It is catalogued as rarity C (Promo), Japanese card number 393/SM-P, in the SM-P Promotional cards set, ©2019 Pokémon/Nintendo/Creatures/GAME FREAK.
The “BEAMS EXCLUSIVE” logo is the fastest way to identify this specific promo — it is not present on any other Pikachu-GX printing, Japanese or English. If your copy has that logo and the 393/SM-P number in the bottom corner, you are holding this card and not one of the other SM-era Pikachu promos.
The BEAMS × Pokémon Collaboration, August 2019
This card was never a purchasable single — it was a giveaway tied to a retail collaboration between the Japanese fashion retailer BEAMS and the Pokémon Card Game, run in August 2019. Customers who spent ¥2,400 or more on collaboration merchandise at participating retailers received a copy as a bonus.
Two distribution channels ran in parallel, on different terms:
- BEAMS T Harajuku (Tokyo) gave the card away specifically on the weekend of 3–4 August 2019, limited to elementary-school-age children, at a maximum of two copies per person.
- Pokémon Centers began distributing it from 6 August 2019, limited to one copy per customer.
That structure — a short window, a spend threshold, and per-customer caps at two separate types of venue — is why this promo behaves differently from a set-inserted secret rare when you go looking for one. It wasn’t sold as a standalone SKU at the time, and there is no retail price to compare it against; it moved as a bonus item, not a purchase.
The English Equivalent: SM232 and the Special Collection Box
English-speaking collectors know this artwork under a different number. It was reissued as SM Black Star Promo SM232 and included in the “Pikachu-GX & Eevee-GX Special Collection” box, released 1 November 2019. That English box also included a jumbo (oversized) version of the same card — a format Japan’s original BEAMS giveaway did not have.
So while the artwork and attacks are identical between 393/SM-P and SM232, the packaging, release date, and distribution method are entirely different: one came from a Japanese retail-floor giveaway, the other from a boxed English collector product sold roughly three months later. If you’re building out a full Pikachu-GX promo run across regions, our S-P promo cards guide covers the parallel Japanese numbering series this card sits alongside.
Why a PSA 10 Grade Matters for This Promo
Because 393/SM-P moved through shop counters and shopping bags rather than sealed packs, condition varies a lot between surviving copies depending on how each recipient handled it afterward. A PSA 10 label certifies that a specific copy has no whitening, no surface scuffing, and centering within PSA’s Gem Mint tolerance — the same bar PSA applies to any modern card, regardless of how it was originally distributed.
Product ID 5164, PSA10 Pikachu GX 393/SM-P PROMO, is currently listed at ¥122,320 (~$769 at ¥159/USD) (update: currently sold out — restock requests via Quick Order). It ships from Tokyo with tracked delivery.
Confirm the “BEAMS EXCLUSIVE” logo and the 393/SM-P number before assuming you have this exact promo — the SM-era produced several Pikachu-GX promos with similar artwork treatments, and the logo is the one detail unique to this collaboration.
How It Compares to Other Japanese Pikachu Promos
393/SM-P sits inside a much longer line of Japanese Pikachu promo and secret-rare cards spanning multiple eras. For identification purposes, here is how it sits next to three other Japanese Pikachu prints we regularly handle:
Pikachu 001/S-P belongs to the successor promo numbering line that followed the SM-P series — a useful reference point if you’re trying to work out which promo era a given Pikachu card belongs to just from its number format. Pikachu ex 132/106 SAR (Super Electric Breaker) and Pikachu ex 764/742 SAR (Start Deck 100 Battle Collection) are both modern set-inserted secret art rares rather than giveaway promos — a different distribution model entirely, with the card pulled from a sealed box rather than handed out at a till. For a broader view of where Japanese Pikachu chase cards land across sets and eras, see our Japanese Pikachu cards guide and our top 10 Pikachu Japanese cards roundup. If you collect Pikachu across formats rather than just promos, our Pikachu VMAX cards guide covers the VMAX side of the same collecting lane.
Where to Buy This Card
We ship Japanese cards and sealed product worldwide from Tokyo with tracked delivery. This promo doesn’t come from booster boxes, so a graded single is the direct route if you want a verified-condition copy rather than sourcing one raw and hoping the handling history was kind to it.
View Product → (update: currently sold out — restock requests via Quick Order)
For other Japanese Pikachu promos and SM-era singles, our Quick Order page is the fastest way to build a mixed order.
자주 묻는 질문
What is the Pikachu GX BEAMS Exclusive (393/SM-P)?
It is a Japanese promo card — Pikachu-GX, Lightning type, 160 HP — distinguished by a printed “BEAMS EXCLUSIVE” logo, illustrated by aky CG Works. Its Japanese card number is 393/SM-P, from the SM-P Promotional cards set.
How was the BEAMS Pikachu-GX distributed?
It was given away in Japan through the BEAMS × Pokémon Card Game collaboration in August 2019 to customers spending ¥2,400 or more on collaboration merchandise. BEAMS T Harajuku distributed it on 3–4 August 2019 (limited to elementary-school-age children, two per person), and Pokémon Centers distributed it from 6 August 2019 (one per customer).
Is there an English version of the BEAMS Pikachu-GX?
Yes — SM Black Star Promo SM232, included in the “Pikachu-GX & Eevee-GX Special Collection” box released 1 November 2019. That box also included a jumbo version of the card.
Was the Pikachu GX 393/SM-P sold as a single card?
No. It was a threshold-purchase giveaway tied to the BEAMS collaboration, not a standalone SKU sold at a fixed retail price.
Where can I get a PSA 10 graded copy of this card?
A PSA 10 graded copy is currently listed at ¥122,320 (about $769 at ¥159/USD) (update: currently sold out — restock requests via Quick Order), shipping from Tokyo with tracked delivery.
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