“Moonbreon” — the Evolving Skies secret rare Umbreon VMAX — is the card that put KEIICHIRO ITO’s name on collectors’ radar, and this guide is the closest thing to a full profile that publicly available sources currently allow — ITO has no Bulbapedia page, no confirmed real-name biography, and no verified interviews, so almost everything known comes from the card catalog itself and a single artist-spotlight writeup.
What that catalog shows is an illustrator who debuted late in the Sun & Moon era, built a 62-card English-language footprint across Art Rares, Special Art Rares, and ordinary Rares, and then landed one of the most sought-after alt arts of the Sword & Shield era. This guide covers what’s actually verifiable about ITO, walks through the Moonbreon card in detail, surveys the wider catalog, and ends at the one PSA 10 copy currently sitting in our vault.
KEIICHIRO ITO has illustrated 62 English-language Pokemon TCG cards (plus 17 Pokemon TCG Pocket cards) since debuting in the Sun & Moon – Unified Minds era, and is best known for the Umbreon VMAX “Moonbreon” alt art. Our PSA 10 vault currently holds one ITO card — the Umbreon VMAX SA, S6a 095/069 (update: currently sold out — restock requests via Quick Order), one-of-one stock currently listed at ¥957,488.
Who Is KEIICHIRO ITO?
KEIICHIRO ITO debuted in the English-language Pokemon TCG in the last leg of the Sun & Moon era, with Sun & Moon – Unified Minds (2019), per Bleeding Cool’s artist spotlight on the illustrator. That lines up with the earliest entries in the Limitless TCG database’s ITO card list, which begins around Unified Minds and Cosmic Eclipse. Since then, the catalog has grown to 62 English-language TCG prints and a separate 17-card footprint in Pokemon TCG Pocket — two different databases that track different products, so the numbers shouldn’t be added together or treated as the same metric.
Bleeding Cool describes ITO’s style as one that “plays on the anime style while making it a bit darker and more stylized” than a straightforward set-portrait illustration — a description that tracks with the mood of the artist’s best-known work, covered in the next section. Pronouns for KEIICHIRO ITO are unverified in any source we could confirm; Bleeding Cool’s own writeup uses “their,” and this guide follows that convention, referring to the artist by name or with “they/their” throughout.
One notable gap: unlike most of the illustrators in our ongoing artist series, KEIICHIRO ITO does not have a Bulbapedia article of their own — the wiki’s dedicated page for the name returns a 404. That means there’s no verified biography, no confirmed real name, and no documented history of exhibitions, books, or work outside the Pokemon TCG. Where other illustrator profiles can draw on years of wiki-curated career detail, this one is built almost entirely from the card catalog and a single outside profile, and we’re not going to fill the gaps with guesswork.
For readers comparing artists across our illustrator series, KEIICHIRO ITO’s catalog sits alongside Mitsuhiro Arita, Teeziro, and Naoki Saito — each with their own dedicated guide covering their most valuable printings.
Moonbreon: The Umbreon VMAX Grail
The card that made KEIICHIRO ITO’s name known to collectors outside the illustrator-tracking community is Umbreon VMAX from Evolving Skies (EVS) 215/203, a secret rare alternate art that the community nicknamed “Moonbreon.” The card’s official Limitless TCG page states plainly: “Illustrated by KEIICHIRO ITO.”
The Japanese-language counterpart is Eevee Heroes s6a 095/069, graded as an HR (Special Art) print. Bulbapedia confirms the same split that exists on the English side: “the Special Full Art print features artwork by KEIICHIRO ITO,” while the regular print from the same set, s6a 048/069, is illustrated by AKIRA EGAWA — a completely different artist. That distinction matters for anyone shopping by artist name: not every Umbreon VMAX print in the Eevee Heroes set is ITO’s work, only the Special Art (HR) version.
Bleeding Cool’s profile goes further on the card’s significance, describing this specific print as the top-valued card of the entire Sword & Shield era — a striking claim for an illustrator whose English-language debut came only two years earlier. The same profile notes that the Umbreon artwork shows “a more painterly and stylized direction” relative to the artist’s earlier, more conventional set work, which is part of why it reads as a departure the moment you place it next to ITO’s other cards.
We currently hold one PSA 10 copy of this exact card — graded gem mint, one-of-one stock, currently listed at ¥957,488 (update: currently sold out — restock requests via Quick Order). Because it’s a single copy rather than a restockable line item, when it sells, it’s gone; there’s no second unit waiting behind it.
View Product → (update: currently sold out — restock requests via Quick Order)
Beyond Moonbreon: The Wider ITO Catalog
Moonbreon is the card most collectors associate with the name, but it’s one entry in a 62-card English-language catalog that spans several Scarlet & Violet-era chase rarities as well as plenty of lower-rarity set work.
On the Special Art Rare side, Ting-Lu ex (Paldea Evolved, PAL 263) and Iron Treads ex (Scarlet & Violet base set, SVI 248) are the other Special Art Rare headliners in the catalog, alongside Keldeo from the Crown Zenith Galarian Gallery subset (CRZ GG7). A step down in rarity, the Art Rare tier carries the bulk of ITO’s recent output: Bellibolt (Obsidian Flames, OBF 201), Toedscruel (Paradox Rift, PAR 185), Fezandipiti (Shrouded Fable, SFA 73), Medicham (ASC 241), and Palpitoad (BLK 104).
The catalog also includes standard-rarity set work going back to the debut years: Venusaur (Pokemon GO, PGO 3, Holo Rare), Moltres (151, MEW 146, Rare), Magmortar and Tauros from the debut-era Unified Minds set (UNM 22 Rare and UNM 164 Uncommon), Milotic (Silver Tempest, SIT 40, Rare), Ninetales (Twilight Masquerade, TWM 27, Common), and the Galarian Moltres Sword & Shield Black Star Promo (SP 125). Read together, the catalog is less “one grail card and not much else” and more a steady five-plus-year run of set-fill work punctuated by a small handful of headline alt arts — Moonbreon is simply the standout among them.
In Our PSA 10 Vault
We checked KEIICHIRO ITO’s full 62-card English-language list against our PSA 10 inventory directly, rather than assuming a famous name means a deep in-stock bench. The result is narrow: one match. The Umbreon VMAX SA (S6a 095/069) (update: currently sold out — restock requests via Quick Order) is the only ITO-illustrated card currently graded PSA 10 in our vault, and it’s a single copy — currently listed at ¥957,488, up from ¥920,614 a few days earlier.
None of the other cards discussed above — Ting-Lu ex, Iron Treads ex, Keldeo, Bellibolt, Venusaur, Moltres, or any of the rest of the 62-card list — currently have a graded PSA 10 copy in our vault. If one of those specifically is what brought you here, the Quick Order page is the fastest way to flag interest for when a copy surfaces and gets graded.
Beyond the Cards
Outside of the Pokemon TCG catalog, verified information about KEIICHIRO ITO is limited. The Art of Pokemon fan-run illustrator database lists a Twitter/X handle, @sitapata, and a personal site at k-1654.wixsite.com/streamliners-go-go. That same source’s card count — 87, counting Japanese-language prints alongside English ones — is a different methodology from the Limitless English-only figure of 62, so the two numbers aren’t directly comparable.
Beyond that, we found no verified books, exhibitions, gallery credits, or work for other franchises tied to this name, and as noted above, Bulbapedia has no dedicated article for KEIICHIRO ITO. Rather than pad this section with speculation, we’re leaving it here: the card catalog and the Bleeding Cool profile are the extent of what’s currently documented.
Where to Buy KEIICHIRO ITO Cards from Japan
We source and grade Japanese PSA 10 singles out of Tokyo, and the Moonbreon Umbreon VMAX is the single ITO-illustrated card currently available in our vault.
View Product → (update: currently sold out — restock requests via Quick Order)
For the wider PSA 10 catalog, browse our PSA 10 card list to filter by set, illustrator, and price. If you’re comparing how different artists have approached the Umbreon alt-art tradition, Teeziro is another illustrator behind a widely collected Umbreon alt art, and both Mitsuhiro Arita and Naoki Saito have their own dedicated guides covering their most valuable printings. For anything not currently in stock, the Quick Order page is the fastest way to build a request.
Because our vault holds this Moonbreon copy as one-of-one stock, it’s not a listing we expect to restock on the usual cadence — when it sells, it’s gone, and the next PSA 10 copy of this exact card to reach the market may not be graded by us at all.
Frequently Asked Questions
Who is KEIICHIRO ITO?
KEIICHIRO ITO is a Pokemon TCG illustrator who debuted in the English-language card game during the Sun & Moon – Unified Minds era (2019) and has since illustrated 62 English-language TCG cards and 17 Pokemon TCG Pocket cards. ITO is best known for the Umbreon VMAX “Moonbreon” secret rare alt art.
What is the Moonbreon card and why is it valuable?
Moonbreon is the collector nickname for Umbreon VMAX from Evolving Skies (EVS 215/203), a secret rare alternate art illustrated by KEIICHIRO ITO. Bleeding Cool’s artist profile describes it as the top-valued card of the entire Sword & Shield era. Our PSA 10 copy, matching the Japanese Eevee Heroes s6a 095/069 HR print, is currently listed at ¥957,488 as one-of-one stock.
Is the Umbreon VMAX Moonbreon still in stock?
Yes, as of this guide’s last stock check, our PSA 10 copy of the Umbreon VMAX SA (S6a 095/069) is in stock and currently listed at ¥957,488. It is one-of-one stock, so once it sells there is no second copy waiting behind it.
What other cards has KEIICHIRO ITO illustrated?
Beyond Moonbreon, ITO’s 62-card English-language catalog includes Special Art Rares like Ting-Lu ex (PAL 263) and Iron Treads ex (SVI 248), Art Rares such as Bellibolt (OBF 201), Toedscruel (PAR 185), and Fezandipiti (SFA 73), and standard-rarity cards including Moltres (MEW 146), Venusaur (PGO 3), and Milotic (SIT 40).
Did KEIICHIRO ITO illustrate all versions of the Umbreon VMAX card?
No. ITO illustrated only the Special Art (HR) print, matching Eevee Heroes s6a 095/069 and English Evolving Skies 215/203. The regular print from the same Japanese set (s6a 048/069) was illustrated by a different artist, AKIRA EGAWA.
Where can I buy KEIICHIRO ITO’s Umbreon VMAX Moonbreon?
Our PSA 10 copy of the Umbreon VMAX SA is available directly on our product page, currently listed at ¥957,488. For the wider PSA 10 catalog, browse our PSA 10 card list, or use our Quick Order page to request cards that are currently out of stock.
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